Purpose Reborn: Why It’s No Longer All About Purpose
Why most corporate purpose efforts fall flat and what it takes to make them real. When the UK’s Financial Reporting Council mandated corporate purpose declarations in its 2019 Corporate Governance Code update, it probably envisioned catalysing long-term thinking and broader stakeholder engagement. However, six years later, we’re witnessing what might be called a purpose backlash. Unilever’s former CEO Hein Schumacher […]